Clickstream Analytics Market Highlights

The global clickstream analytics market is growing at a significant rate, due to the increasing transition from conventional techniques to advanced e-commerce and analytics techniques, and massive adoption of e-commerce across several industry verticals. The development of a multichannel marketing platform helps in integrating traditional and emerging challenges of the organization. With the adoption of clickstream analytics, the organizations would be able to simplify the creation and execution of cross-channel campaigns by enabling the marketers to create a single platform that can be used across several other channels.

On the basis of the component, the market is subdivided into software and services. Of both, the categories, the services market is predicted to observe the higher growth during the forecast period as large enterprises as well as small and medium-sized enterprises are outsourcing third party vendors for consulting services. The services segment is further categorized as professional services, and managed services; and the professional services segment is further categorized into consulting services, deployment and integration, and support and maintenance.

The primary factor driving the growth of the clickstream analytics market include the rapid adoption of mobile technology that helps in providing multiple digital touchpoints to the user. The clickstream analytics market is growing at a rapid pace owing to the increasing transformation from traditional techniques to digital techniques and a huge increase in the volume of clickstream collected data.

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The e-commerce analysis can utilize a high level of information with the help of clickstreams such as tracking visitors’ responses to their particular pages and their content. While performing high-level clickstream analysis the business organizations can see the probable reactions of their customers regarding their products. The taste and preferences of the customers and can be predicted that helps in enhancing business functioning and devising business strategies that are further helpful in aiding further site development process.

The increasing usage of multichannel marketing is creating opportunities for the clickstream analytics market. Multichannel marketing helps business organizations to reach their customers in the most effective way possible. It deals with the interaction of the organization with the customers using the combination of several direct and indirect communication channels. It develops and maintains a single view for the customers since the customers are increasingly interacting with their preferred brand in several ways that involve more than one touchpoint. This is creating demand for clickstream analytics as it contains a list of all the pages viewed by the visitors, the route is chosen while clicking and navigating which will help the organization to devise their marketing strategies such as segmentation, targeting and positioning in the manner that the business enterprises attain maximum profit.

Geographically, North America is the largest clickstream analytics market. The demand for this technology is high in this region due to rapid technological developments and early adoption of web analytics solutions. Asia-Pacific is expected to be the fastest-growing region for the clickstream analytics market, due to the growing e-commerce industries, technological advancements and opportunities across various industries in the countries such as India, China, and Japan.

Some of the key players operating in the clickstream analytics market include Adobe Systems Incorporated, AT Internet, Alphabet, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Connexity, Inc., Hewlett Packard Enterprise Company, Jumpshot, Inc., Splunk, Inc., Talend S.A., Verto Analytics, Inc., Webtrends and Vlocity, Inc.

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